BETTEN CONCEPT STORE | 3D-CONFIGURATOR

BETTEN CONCEPT STORE | 3D-CONFIGURATOR

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Project-Description

The BETTEN CONCEPT STORE sells high-quality box spring beds at three locations (Munich, Stuttgart, and Frankfurt).

To increase the effectiveness of e-commerce, ARCWARE GmbH digitized parts of the product range and created an image-based 3D-Configurator using UNREAL. The Configurator not only allows customers to customize the beds themselves, but also other functions, such as the color of the room, etc., can be adapted so that the products can be viewed in the appropriate scenery: the showroom.

Especially with “forwarding products” whose shipping can be very complex and cost-intensive, increased accessibility and display quality lead to significantly fewer returns and to a demonstrably increased sales.