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PORSCHE AG has equipped more than 90 car dealerships with the ARC.STATION, used at the POS as a point of visualization (project link).

The combination of touchscreen and VR glasses provides access to 3D product configurators via an intuitive touch interface, thus enabling new and comprehensive product experiences for PORSCHE AG customers and providing significant support for the local sales team.

The software behind it forms a VR application (developed by MHP) of the PORSCHE TYCAN, based upon which the vehicle can be configured according to the individual wishes of the customer. The POS is thus virtually expanded and there is a measurable increase in the upselling of high-end vehicle components.

VIRTUAL STATION – New arguments for sales!